How to Pick An Organic or Paid Search For Your Brand

As a digital marketing company that works with both SEO and SEM, one of the queries that keep coming our way is the difference between organic and paid search. Whether you’re working with a digital marketing agency or wondering how to power your business on your own, it’s important to know the difference between the two, positive and negative, in order to pick the one that best suits your company’s needs the best.

The difference is actually pretty simple, if you want to turn up as one of the first few searches without having paid for it, that’s organic search for you. On the other hand, if you pay to show up among those first few then it’s paid search. Simple enough? Now that you understand the basic difference, let us help you dive deeper and help you figure out which one works for you. 

Organic Search

Let’s begin with organic search. Google’s criteria for picking your page are pretty simple: quality and content. Google will direct the highest amount of traffic to your page if it finds yours to be the most trusted source for people looking for that specific product. If you make it there for a keyword, it speaks highly for your content. 

Moving up that search ladder is not exactly rocket science but it needs an understanding of how Search Engine Optimization works, along with time and effort. If you aren’t highly experienced in the subject or if you work for a company who doesn’t know much about it, you don’t have to worry, as an SEO company in Goa, Hypercube Technologies prides itself in SEO, we have helped a lot of clients get to the top of their Google ranking from small clients to big businesses. 

Paid Search

Also known as Search Engine Marketing, paid search is essentially companies paying to appear on the first page of Google results, above those who have painstakingly climbed their way to the top. Many consumers may, in fact, be unaware that a result is paid and not organic and with SEO getting increasingly competitive, paid search has become more popular in recent years. Let’s break it down for you, you pay only for those who click on your ad and get a lead. As a digital marketing agency in Goa, we not only help our clients with paid ads but to make those paid results clickables, we research the market to find out what makes consumers tick. 

So, while most brands used to avoid paid search in the past, it’s now becoming common to use a combination of both SEO and SEM, as search engine optimization itself is competitive and requires time and patience, the outcome is more stable. 

If your need is urgent – paid may be the way to go but it’s not going to be very pocket-friendly in the long run. So, your best bet is to find the center between an organic and paid search that works for you. Consulting an expert digital agency like Hypercube Technologies maybe one of the ways to get ahead.