Social Media influencers help to amp up your channels of promotion bringing your target audience and more sales to your business. Word of mouth especially in a place like Goa is crucial when it comes to promoting your business. A good way to do this is by getting others to help, the right influencers can push your business in the right way and increase your word-of-mouth marketing.
So What is Influencer Marketing?
Influencer marketing is a marketing strategy where hospitality, lifestyle, and beauty brands request influencers to promote their services, food, or products. Influencer marketing has become the new most effective way to market your brand and you see many new brands following suit. Since influencers often have a niche following on social media and are trusted by their followers, they communicate your brand’s USPs in their unique style, getting important points across. This trend of influencer marketing has been around for a few years and is increasing popularity with the use of social media.
Influencer marketing relies wholly on social media platforms, these ‘social media’ influencers have built a following for themselves in various areas like travel, food, culture, etc that they are passionate about and hence have cultivated a loyal fan base. Digital Marketing and PR agencies identify the right influencer for your brand and target audience and employ them to spread and promote awareness about their clients.
This way the client gets a reliable source, who is respected by their target audience, to market their brand for them. Everything right from choosing the right influencer to negotiating deliverables, the price, and the type of posts, stories, youtube videos, or even blogs and reviews are done by the Digital marketing agencies.
Established influencers will charge a fee for their work whereas new influencers may offer to promote the brand so they get quality content to increase their following. So why influencers? Besides marketing, influencers spend a lot of time gathering their skills in that area, ie. writing, photography, videography, interacting with new target groups, researching new brands, and more.
Why is it important?
Influencer marketing is a great tool to attract a new audience as well as strengthen your existing one. With the ever-growing competition in the market, it is difficult to ensure that your brand shines through. Here’s where influencer marketing can give you an edge over your competition.
Influencer marketing is a vital part of expanding the reach and awareness of your business nowadays. These influencers have large followings usually on social media apps like Instagram, Twitter, or Youtube where they post about their lifestyles or interests. People rarely read newspapers or pay attention to billboards where most ads are displayed. What people do pay attention to is social media, especially influential people on social media.
Who do influencers reach?
Since most influencers are millennials, they are the best to reach a younger audience. Most millennials don’t believe what brands them about their services or products, they like to research and rely on what others have to say, in this case, influencers. Influencers show their followers everything from your brand, the layout, best dishes and drinks to try, the staff and hospitality, and their experience about the same. This is viewed by their followers who then get convinced to try it out directly.
Influencer marketing is the future of marketing and is a trend that is likely to grow. If you want your brand to grow in this competitive market, then it’s a good idea to hire a digital marketing agency to effectively manage the process for you. Goa sees a rise in the number of restaurants and hotels every day and each one is competing against the other, hiring the right influencer is key to creating awareness about your business.
What to keep in mind?
Remember to define goals and target audience, there is no point engaging an influencer just because you read somewhere that it was trendy. You need to know WHY you are carrying out your influencer marketing campaign. This will affect how you measure the success of the campaign, as well as your choice of influencers.
Hypercube Technologies is one of the best agencies in Goa to work on influencer marketing and has extensive knowledge and experience in this area. We ensure a win-win collaboration for both sides.