Over the last few years, the interest in blog writing has increased drastically. More and more companies as well as digital marketing agencies are realizing the potential that blog writing has with regards to content and inbound marketing. What used to be a hobby or personal activity has become an exercise in product and service promotion, whether you’re looking to use blog writing as a way to educate and promote a product, service, or a client.
The main purpose of a blog or trending blog topics is to connect the writer with the appropriate audience in the most effective way possible. Blogs come in handy to generate traffic to your website, gain popularity, and convert potential customers to buyers for your product. When you blog consistently with quality content and images, your audience connects and engages with you.
Here are a few steps to help you write your blog –
Structure
Over time there have been many changes in the structure of a blog. But basic structure seems to remain the same
- Header
A header is written with the menu or navigation bar.
- Main Content
The main content space contains your latest blogposts or highlights.
- Sidebar
The sidebar is used for various purposes. You can dedicate it to adding call-to-action, add your social profile or favorite content.
- Footer
The space under footer is used to display relative links, disclaimers, contact information, privacy policy, etc.
Blog Ideas
Blog ideas are crucial when it comes to making your blog a hit. Here are a few blog ideas that readers will enjoy and share with their audience:
- “How-to”
A “How-to” guide is awesome if you are knowledgeable about a niche and it requires tutoring. There are plenty of people who love to use these blogs to learn or develop new skills.
- Case Study
A case study would require you to dive into a particular subject or person’s life. It depends on the type of audience you are writing for. You can research on the lives of successful entrepreneurs and how they got there and use this knowledge to educate your audience.
- Motivational Blogs
Motivational blogging is simple and easy to start with. You can recommend books or videos to help people understand themselves better. These books may motivate them towards choosing their goals.
What are you waiting for? You got all the information you need to embark on your journey as a blogger.